Maturepreneurial Podcast: Interviews with Older Entrepreneurs | Online Business Tips | Learn From Those Who Have Succeeded

MaturePreneurial: This once a week podcast from host Elaine Benoit features successful entrepreneurs who started businesses after 40, their stories of success and failure and their advice to others on how best to start a new business. Elaine interviews entrepreneurs from different levels of success because at each level, there are always lessons to be learned. Elaine is dedicated to inspire, educate and help you take the plunge to start your own entrepreneurial endeavor.
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Maturepreneurial Podcast: Interviews with Older Entrepreneurs | Online Business Tips | Learn From Those Who Have Succeeded




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Now displaying: October, 2017
Oct 25, 2017

Liz LaForte is Founder and President of LaForte Consulting, where she brings over 20 years of diverse human resources experience from specialized industries to her role.

Liz began her career as a financial recruiter with a Manhattan-based headhunting firm and went on to become the human resources manager for the international advertising agency, Foote, Cone and Belding, in New York City.

As the director of human resources for SecurityCoverage, a start-up IT security company, Liz managed all aspects of recruiting, training, benefits, wellness, employee development and employee relations for the company.

After several years at SecurityCoverage, Liz became manager of HR with Genova Technologies, a federal contractor for CMS with offices in Cedar Rapids, IA and Baltimore, MD. At Genova, Liz was responsible for all employee development and training, HR compliance, policy development, policy implementation, onboarding and employee relations.

In 2014, Liz was ready to strike out on her own. She founded LaForte Consulting, a full-service HR Partner that provides organizations the tools necessary to achieve success through building and maintaining dynamic cultures.

Today, Liz specializes in executive coaching services, employee training and development, and interim/virtual HR support to clients. Her mission is to partner with organizations to drive employee satisfaction; improve retention and performance; and to help individuals develop their skills sets, meet goals, and experience success.

A native of Connecticut, Liz received a BA from Gettysburg College, in Gettysburg, Pennsylvania. She holds her Professional Human Resource Certification from the HR Certification Institute, as well as her SHRM-CP from the SHRM organization, and is certified as an Executive Coach from the Center for Executive Coaching.

Oct 18, 2017

Ruth Ullmann, founder of My Elder Care Journey, is a business consultant and coach who believes that no one should have to choose between the business they've created and the loved ones they care for.

Successful consultant

For more than 20 years, Ruth has helped companies, groups and individuals achieve their business objectives. After earning a B.S. in business and her MBA, Ruth lived on the West Coast where she worked as an internal consultant to large corporations, doing both domestic and international problem solving.

When her parents began to need help, Ruth moved back home to the Midwest, where she spent the next 14 years as a caregiver. She gave up her consulting business but her subsequent experience led her to create a new business that she grew for over ten years; helping small businesses, entrepreneurs and consultants realign their businesses to thrive while caring for aging parents.

Ruth naively believed that her education and experienced had prepared her for managing just about any difficult or complicated situation.

Challenged care giver

Ultimately, Ruth helped her parents successfully achieve their greatest wish: to grow old in the home they built and loved. What she never considered was what it would cost her to achieve this goal. Or that there would even be a cost.

During the last seven years of her parents' lives, their health declined more rapidly and their need for assistance increased. Even with the help of a home care company, Ruth was not able to focus and to deliver high quality dependable results to her clients. Her parents' health was too unpredictable. Her clients couldn't put their businesses on hold and Ruth couldn't ask them to do that. She lost so many clients that her consulting business dried up.


On top of this development, the stress, the lack of sleep and the duration of her circumstances seriously impacted Ruth's health. Her income and savings were significantly reduced. Among the many other challenges were making sound decisions with limited time to research options and process information; processing multiple changes in rapid succession; an overwhelming volume of information with little time to filter and vet its accuracy or relevance; juggling care giving, managing a business and managing two households; and understanding and navigating the many companies and government entities that support elder care.

Later, Ruth learned that the negative impact on a family caregiver's health, finances and savings she experienced is all-too-common. She believed there had to be an easier way for the more than 10 million adult children of aging parents to navigate elder care without recreating the wheel and juggling or damaging businesses, careers, and families.

Ruth's Solution

She began doing research. She started by interviewing all the companies that support elder care to understand how that industry operates. She was overwhelmed by the generosity, candor and advice that she received. She made a leap of faith, narrowed the mountains of information that were available and, from that work, a process emerged that helped Ruth change the way families navigate elder care.

Today, Ruth is dedicated to helping make her clients' elder care journeys easier, less overwhelming, and better informed. She provides people with unbiased, straightforward information to help them make better decisions. She feels honored to help individuals, small businesses, entrepreneurs and consultants adjust their businesses to thrive without them for a period of time while they care for aging loved ones.

Ruth has been featured on Fox, CBS, NBC & ABC News.

Oct 11, 2017

Nutritionist with a Passion for Fashion

Suzi Grant started her blog Alternative Ageing in late 2014, to write about and share all the things she loves and has experience of: health, nutrition, fashion, style, travel and lifestyle.  Targeting people over 50, Suzi believes in positive aging, not anti aging, and declares, "It's never too early to start!"

Suzi has a penchant for vintage fashion, in particular, and frequently blogs about her many travels, including regular trips to Australia.  She is a talented photographer who takes all her own photos.  She is also an experienced model and has been the subject of many fashion shoots.  She has been featured by Instagram and by The New York Times.

Serious Stuff

For most of her working life, Suzi was a chain smoking, hard drinking reporter/presenter in television and radio. TVam, Sky News, and BBC Radio 4 are just three of the many companies she worked with.  But when her mother died of a heart attack at the age of 63, Suzi took stock of her own health and decided to train as a nutritionist.

Apart from treating hundreds of patients over the last 15 years, Suzi has also written three books, including Alternative Ageing; completed an M.A. Degree in The Body: Eastern/Western Perspectives; and continues to write, broadcast and speak at conferences as an ageing expert.

Not So Serious Stuff

Suzi lives in Brighton by the sea, England with her fur baby, Jack, a naughty poodle/jack russell cross. She love music, festivals, dressing up, shopping, writing, good food, travel, and photography.

She is convinced that her blog, her social media outreach, and all of her activities above will help to prevent her brain from deteriorating.

Suzi used to have bright red/orange hair!  Because it’s become fashionable to be gray and over 60, she has gone back to her roots.  She no longer feel invisible, as she did at 50.

Oct 4, 2017

Susan Good, in her early 70’s, is the owner and primary writer for the award-winning website, a fashion, food and lifestyle blog she founded in October 2012. She is the wife of real estate auction pioneer, Sheldon F. Good, as well as a mother, daughter, grandmother and great grandmother to 25 "GRANDS" who call her "Honey."  And she is a girlfriend to many.

When Susan's first grandchild was born in 1987, her daughter selected “Honey” as her grandmother name because it so aptly suited her personality and outlook on life.  Today, Susan Good is called Honey by her entire family and the Honey Good staff.

Honey's website is written for vibrant, visible and savvy women over 50. In many ways, Honey's own life mirrors her readers' lives: a mixture of the bitter and the sweet as well as the joys and the sorrows. As she reminds her nearly 150,000 loyal followers in Chicago and around the world: “We have earned our PhDs in Life."

While living in Honolulu with her first husband and their two daughters, she was suddenly widowed in her early 40's when her husband had a massive heart attack. She survived two bouts with cancer and the challenge of blending two large families. “I’ve traveled the world, made lasting friendships, endured my hardships and am grateful every day of my life. Through example, I have shown my family, and now my readers, how to make sweet lemonade out of lemons and to always see the glass half-full.”

Describing herself and her mission, she said:

“I am a woman with many titles who wears many hats and loves life to its fullest. I walk on the sunny side of the street. I love to 'shop till I drop' and I own my own style, thanks to my 96-year-old mother, my teacher and my friend. I have plenty to say to the billions of women worldwide, including Baby Boomers who are turning 65 at the rate of 10,000 a day!” is an anthology of thousands of personal stories with insights and advice. Their subjects run the gamut from friendships, grand-parenting, blended families, widowhood, remarriage, family suicide, dating after 50 and cancer survival to advice about why every woman should own that little black dress, buy that properly-fitted shoe and consider growing out her gray hair.

In a weekly piece, Honey offers tips on how to survive every situation from losing one's car keys in the onion bin to packing for that fabulous trip. Topics reflect the trials and tribulations most women face during this challenging yet invigorating passage.

A writer for Michigan Avenue magazine had this to say about Honey Good:

“With a PhD in life thanks to her large and colorful immediate family, poignant personal history and sophisticated lifestyle, Honey Good has a lot to say about everything-- and does so with passion, verve, humor, acumen and wit. She is giving an age-old 'character' – i.e. the proverbial grandmother – a fresh, hip, new-age voice. Her posts are savvy and fun, yet also relevant and substantive. But above all else, her content is authentic at a time when authenticity is king.”

Or queen?

This hip, sophisticated matriarch of a blended family speaks to audiences worldwide. She writes for the Huff Post and regularly contributes to Sixty&, and GRAND magazine. She soon will write lifestyle pieces for the new national Headlines Network powered by Aggrego, a Wrapports company that owns the Chicago Sun Times and is affiliated with nine major publishers around the nation.

Profiled in Michigan Avenue and RM (Rancho Mirage, CA) magazines, Honey Good was recently interviewed by as well as such notable personalities in their own right as Ari Seth Cohen, the documentary producer, photographer and author of Advanced Style.

“Amazing things can happen when you commit yourself,” she added.

She, her husband and their beloved Wheaten Terrier, Orchid, split their time between homes on Chicago's Gold Coast and in Rancho Mirage, CA. They have traveled to 67 countries, including Iran, Syria and Antarctica, and with their pooch Orchid always by their side, they visit their children, grandchildren and great grandchild who live in seven different U.S. cities.