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Maturepreneurial Podcast: Interviews with Older Entrepreneurs | Online Business Tips | Learn From Those Who Have Succeeded

MaturePreneurial: This once a week podcast from host Elaine Benoit features successful entrepreneurs who started businesses after 40, their stories of success and failure and their advice to others on how best to start a new business. Elaine interviews entrepreneurs from different levels of success because at each level, there are always lessons to be learned. Elaine is dedicated to inspire, educate and help you take the plunge to start your own entrepreneurial endeavor.
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Now displaying: May, 2017
May 31, 2017

Known worldwide as The Millionaire Marketing Mentor®, Adam Urbanski is a marketing strategist to coaches, consultants and other service professionals. He is a small business change agent, marketing wiz, trainer, facilitator, speaker, and above all else, a passionate entrepreneur.

In 1989, Adam emigrated to the US from Poland with only $194 in his pocket and a very limited ability to speak English. Since then Adam has owned and co-owned several successful ventures.

Some of his businesses generated millions of dollars in sales. His first “claim to fame” was in a fast food/restaurant/coffee business. He also co-owned, owned and eventually sold a small chain of bagel/coffee shops in southern California.

Today, Adam runs a multi-million dollar business that includes consulting, coaching, training, and information publishing. He is a devoted student of money making strategies, he reads two to four new marketing books a month, and he attends several high-end marketing training programs every year.

Today, through his self-study courses and coaching programs, Adam works with Independent Service Professionals and Entrepreneurs from all over the world. He helps them turn their specific knowledge and expertise into profitable revenue centers. He frequently gives talks on marketing topics to professional groups and several times a year he teaches an in-depth marketing boot-camp.

Adam is a zealous believer in free enterprise, entrepreneurship and that only you determine the limits of your success! But when he says “success”, he doesn’t just mean money. While Adam believes that financial rewards from your business are essential, he also knows they’re not enough! Health, family and friends, spirituality, contribution to others – the combination of all of them together creates a balanced, fulfilled life.

And living such life makes you an irresistibly attractive “success magnet”.

May 24, 2017

Tom Schwab is a Navy veteran and a digital marketing engineer with a refreshingly different approach to helping solopreneurs, entrepreneurs and small business owners harness the power of the internet.

Back in 2009, the Michigan economy was in a deep recession. Initially, Tom’s business survived and thrived but it was clearly not in a healthy, long term way. Pay Per Click was providing over 90% of traffic and sales. To double his growth, Tom had only to double his adwords spend.

Yet it wasn’t that simple. Margins always fell while the Cost of Customer Acquisition always increased. Tom realized it was an unhealthy addiction, but feared that if he stopped, so would the business.

Then Tom found a way to stop chasing transactions and start building trusting relationships. His was one of the first eCommerce companies to embrace the strategy of inbound marketing. He focused on attracting visitors with great content shared on social media; engaging leads to build trust and add value; and delighting customers with personalized, automated nurturing.

In under three years, Tom’s business went from regional player to national leader.

Today, Tom serves by sharing what he’s learned through writing, speaking, coaching, consulting and leading mastermind groups. As the author of PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy and founder of Interview Valet, the concierge level booking service, Tom helps business owners leverage the exposure and the platform that podcasts provide to connect with their ideal customers.

Podcast interviews begin the conversation so natural and necessary to marketing while increasing exponentially the number of prospects a small business owner can reach. Tom connects owners with the right podcasts for their audiences and then shares the steps it takes to turn listeners into raving fans. He believes that marketing is a core competency of every business and that, with proper guidance, every business owner is uniquely qualified to attract, engage and delight her own best customers.

May 17, 2017

What do you get when you transform a Buddhist monk into a heavy metal guitarist? You get someone who might have the presence of today's guest, Donna Barker. Not that she’s been either, but that’s exactly how she feels these days.

Donna is a 25-year career ghost-writer who, on turning 50, decided to step out of her ethereal form and give a voice to her own voice — which is much louder than she ever could have imagined!

She’s the founder of Write, Woman, Write, a web-based community that supports women “of a certain age” to rev up their confidence, courage and commitment and write the book that they’ve had in their hearts for too long.

Donna is also the co-creator of the online event, the Creative Women Summit: Passion to Profit.

In 2016, Donna published her first book, Mother Teresa’s Advice for Jilted Lovers, an award-winning, mash-up genre novel. She asserts that the timing of publishing her book was inevitable, predetermined by the fact that she was born in 1966. She couldn’t allow herself to say goodbye to her forties without achieving the one goal she’d set for that decade: which was to become a published author. Under her own name.

Reaching this milestone age, and the creative courage it provoked, made Donna realize that each and every one of her big creative projects had started on the precipice of a big life event.

Which is what she’s here to talk about today: How to use your life’s milestones to rev up your creative courage.

May 10, 2017

Mary Lunnen lives near the dramatic coast of North Cornwall, in the far south west of the United Kingdom. Her passion is helping people to find their way home to themselves; to rediscover their inner wisdom. She does this through the Dare to Blossom Rediscovery Process using a simple pack of cards with a single word and a colour.

This powerful tool brings people back into conversation with their own truth.

As well as one-to-one coaching, Mary runs workshops and online courses. She draws inspiration from her love of the sea and the natural landscape around her home, which she explores in photography and art.

Mary began her own journey of coming home after a diagnosis of cancer in 1994. She has been daring herself to blossom ever since. The diagnosis sparked a practice of journalling that grew into four published books and many articles and blog posts.

Since 2003 Dare to Blossom Life Coaching has supported individuals and business people around the world. Mary runs inspirational workshops and on-line programmes using all the skills she has acquired and focusing around creative visualisation using the theme of a 'Magic Carpet Ride'.

Believing that work/life balance is too simplistic, Mary specialises in helping people achieve balance in all aspects of their lives. Through goal-setting and action-planning she helps them move forward at the right pace for them whilst making real progress.

“Mary has helped me so much, to the point where I feel like I can breathe so much easier,” says one of her clients.

Mary’s other loves are writing, art and photography, which in turn add depth and substance to her business.

For relaxation, she also walks the Cornish coast and spends time tending her garden with her husband and two cats.

May 3, 2017

Joseph Aquino has more than 30 years of New York City real estate experience. No one knows the city better than Joe, who has assisted all of the top property owners and retailers during his long, illustrious career.

Capitalizing on his many years of experience, Joe recently launched his own company and brand: Joseph Aquino Commercial Real Estate Services.

Joe's specialties include; hotel, retail, office, showroom and industrial development projects. He has placed top retailers along Madison Avenue, in Soho, in the Meat Packing and Flatiron districts and in Nolita. Some of the tenants he has represented are Buccellati, Paul Shark, John Fluevog and Ports 1961.

Career Highlights

In 1992, Joe consulted for The 42nd Street Development Project, when Times was changing from the red light district into the family center it is known as today. He helped the state of New York create a retail use plan which described in detail all the wonderful things that could be done on the one block of 42nd street between 7th and 8th Avenues. He predicted the securing of tenants such as Disney, Madame Trussaud, and Blue Café, which turned out to be BB Kings.

Joe also foresaw the corporate sponsorship of Broadway theaters that occurred when Ford Company stepped in to rebuild the Lyric Theater and American Airlines financed restoration of the Selwyn theater (American Airlines Theater).

After reclamation and redevelopment of target properties in Times Square, crime decreased by 72% in the first year alone.

Joe represented Amtrak for the retail level development at Penn Station. He also represented the financial district's business improvement association, The Downtown Alliance, where he assisted in the analysis for big box retail development. In addition, he has assisted in creating and designing retail use plans of numerous national brand hotels and casinos across the United States.

Cartier Lease Renewal

Joe was privileged to represent Cartier when the 75-year lease on its flagship mansion at Fifth Avenue and 52nd Street was up for renewal. When Joe arrived on the scene, landlord and tenant were not speaking because ten years earlier, Cartier had sued the property owner, The Onassis Foundation, in a dispute over building services.

His assignment from Cartier was simple: “Get us in the good graces of the property owner and have them renew us or find us another location.”

After six months of painstaking negotiations with the property owner in which Joe was instrumental, Cartier remained in its iconic location.

Home in Manhattan, Connected Abroad

Joe is a well know commodity in the New York City landscape, which he also calls home. With the creative energy and vision for which he is so well known, he brings a fresh approach to work and relationships in the city that never sleeps.

Joe also travels extensively to bring back to Manhattan the best of European, Asian, South American, Mexican and Canadian brands and businesses. In fact, he recently launched a travel blog in which he shares with his audience news, information and insights from the many places he visits.

Joe founded and leads the SBS Worldwide Group, a collaboration of top real estate professionals who live and work within their respective markets throughout the United States, Europe, Asia, South America and Canada. There are over 35 active cities represented in this group.

The list of landlords Joe has worked with recounts the last 30 years of Manhattan real estate development history: Blackrock, Extell, Spitzer Enterprises, Hartz Mountain, Stahl Properties, Helmsley Organization, Coca Cola, Trump Organization, Tishman Speyer, Peninsula Hotels, Forest City Ratner, General Investment Development, CIM, Tahl Properties, Kensico Properties, Estate of Sol Goldman, Rosewood Hotels and Resorts, Taubman, Starwood Hotels, Westfield, Onassis Foundation and Minskoff.

Running on Lombardy Time

Joe often jokes that the day he arrives to a restaurant when it is packed, it will be time to quit the business. He runs on what he calls Lombardy Time, named for Coach Vince Lombardy of Green Bay Packers fame, who used to set his watch ten minutes fast so that he would be always arrive early to meetings.

Joe explains, "It is important to always be ahead of the pack and in leasing you want to be the first to get to the space. There are no second or third places in leasing. There is only one place, and that place must be first if you're going to secure the space for your tenant.”

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