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Maturepreneurial Podcast: Interviews with Older Entrepreneurs | Online Business Tips | Learn From Those Who Have Succeeded

MaturePreneurial: This once a week podcast from host Elaine Benoit features successful entrepreneurs who started businesses after 40, their stories of success and failure and their advice to others on how best to start a new business. Elaine interviews entrepreneurs from different levels of success because at each level, there are always lessons to be learned. Elaine is dedicated to inspire, educate and help you take the plunge to start your own entrepreneurial endeavor.
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May 2, 2018

Sonia Lovett was born in August of 1952 in Cape Town South Africa. She is from British and Italian descent and soon after she was born, her family moved to Argentina. Her grandfather had several ranches and had moved from Britain to help run a family business.

Sonia grew up in Buenos Aires, a very cosmopolitan, fashion-conscious city, under the influence of two very fashionable women: her mother and her grandmother. When Sonia and her sister were of age, they were sent to a school in Switzerland to finish their education.

Sonia has lived in many countries in South America. Fluent in both Spanish and English, she thinks in both languages and had a heavy British accent until she came to live in the United States for an extended period of time.

Sonia believes that living and visiting other countries fosters an open mind and greater receptivity to other cultures and ideas. Her love for fashion and travel were nurtured from an early age, when ideas regarding color and style made a notable impression. Her European sensibility, however, has always informed her choices and still do to this day.

Of her fashion tastes, Sonia writes on her website,

"I have noticed that at this time in my life I am embracing more color than I used to. A neutral pallet however is still the chicest thing around. I don’t wear many prints (I get bored easily) so I prefer to have solid colors and accent with accessories; you get so much more wear out of your clothes that way. I believe in family traditions and my sister and I have both saved family heirlooms which we wear to this day. I believe in great bags and shoes, tailoring and following trends in limited doses and only to the extent that they suit you."

Today, Sonia and her husband make their home in Montana. They have a daughter who is a stylist living in LA and who Sonia says "inspires me to stay young and explore new possibilities."

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