Barbara Findlay Schenck is a marketing strategist, small business success advocate and author of books and columns that help entrepreneurs and small business leaders plan, brand, market and, when they're ready, sell their businesses to new owners.
A graduate of Oregon State University, Barbara began her career in Honolulu, where she was admissions director and writing instructor at Hawaii Loa College (now part of Hawaii Pacific University). She spent seven years as an account executive at Hawaii's largest public relations firm before joining the Peace Corps to manage a community develop program in Malaysia with her husband, Peter.
Upon their return from Southeast Asia in 1980, Barbara and her husband moved to Oregon and launched a marketing agency that grew to one of the Northwest's Top 15 agencies, with a roster of nationally known brands, by the time they sold it in 1995.
Since selling her agency, Barbara has produced the following business success aids:
Today, Barbara is a nationally recognized marketing columnist and public speaker who thinks in headlines, talks in bulleted lists, and, according to BusinessWeek, addresses “real-world problems with real-world solutions.”