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Maturepreneurial Podcast: Interviews with Older Entrepreneurs | Online Business Tips | Learn From Those Who Have Succeeded

MaturePreneurial: This once a week podcast from host Elaine Benoit features successful entrepreneurs who started businesses after 40, their stories of success and failure and their advice to others on how best to start a new business. Elaine interviews entrepreneurs from different levels of success because at each level, there are always lessons to be learned. Elaine is dedicated to inspire, educate and help you take the plunge to start your own entrepreneurial endeavor.
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Jun 7, 2017

Soren Skovdahl Hansen is a native of Denmark. He is the father of two fantastic daughters, who are his greatest source of joy and happiness.

Before becoming a father in 2005, Soren worked in sales and marketing. He helped grow a wastewater recycling business when investing in the environment was still considered an unnecessary cost.

Soren liked working in the entrepreneurial atmosphere so well that he decided to get a Masters degree. He believed that, with a degree, he would be able to become an entrepreneur and be in charge of his own life. During the five years he spent in Boston, L.A. and College Station TX, Soren connected with many new international friends and cultures. But he still wasn't ready to be an entrepreneur, so he decided to take the classic route to management consulting.

The first few years were full of intense learning and fantastic new colleagues and projects. But eventually, the 70-hour work weeks and the constant traveling started to wear him down and he decided to take his future into his own hands.

Addressing his mindset

Soren’s first step was to overcome his limiting beliefs. He had always thought that any new venture he started had be something unique. When he got an idea and found that it had been done before, he became discouraged. He didn’t give up. He always went on to find another idea, but this pattern played out for 5-6 years.

Eventually Soren realized that the problem wasn’t that his ideas had already been tried. If someone had realized an idea before him that was more of a validation than a disqualification.

What was holding him back was his doubt in his own abilities.

First time entrepreneur

In 2010, Soren and a trusted friend brainstormed and came up with two business ideas to research and investigate. They discovered that one of them was viable and a month later, Soren and his partner had a contract to launch a online marketplace, allowing women to buy and sell their luxury brand fashions.

Second time entrepreneur

After finding success with the online business, Soren and his partner decided to create another business. They chose to sell beauty products for women as a subscription service. They soon discovered that the business wasn’t viable. They hadn’t taken into account how much money they would have to sink into inventory. They decided not to continue and closed the business down.

Tribe of Entrepreneurs

Soren's newest venture is a podcast called Tribe of Entrepreneurs. Soren wants to provide his listeners with inspiration and insights into how other entrepreneurs have overcome their challenges in starting a business, the details of how they finally managed to start and grow their businesses and the many different ways they generate income.

Tribe of Entrepreneurs will give its listeners detailed answers to how they can finally get their own businesses off the ground and overcome their fears and doubts about whether what they have to offer is good enough. Because it is good enough.

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